‎The campaign, featuring models drawn from the three major ethnic groups; Hausa, Igbo, and Yoruba, beautifully showcases the essence of Nigeria’s diversity. Against a backdrop of vibrant kitchens and traditional cooking settings, the models prepare a variety of mouthwatering delicacies, each tied to their cultural heritage, using Erisco tomato paste as the common ingredient that binds all flavors together.

‎With the slogan:

‎“Our Food, Our Health, Our Tomato Paste – Erisco Tomatoes, the Taste of Naija.”

‎Erisco Foods is sending a powerful message: Nigeria’s strength lies in its unity, and its nourishment should come from homegrown products that reflect its rich agricultural resources.

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‎At the heart of this campaign is the celebration of Nigerian cuisine and its deep-rooted traditions. By showcasing popular dishes from different regions; Jollof rice from the West, Tuwo Shinkafa and Miyan Kuka from the North, Ofe Akwu from the East, and other beloved local delicacies, Erisco Foods underscores the idea that regardless of cultural background, Nigerian households share a common love for good, nutritious food.

‎The brand’s decision to feature models representing Nigeria’s major ethnic groups is a strategic move that fosters inclusivity. It highlights that Erisco tomato paste is made for every Nigerian home, regardless of region or tribe.

‎maintaining the authentic flavors Nigerians love.

‎By emphasizing homegrown quality, Erisco Foods positions itself not just as a brand, but as a patriotic movement championing economic growth and food security in Nigeria.

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‎The phrase “Erisco Tomatoes, the Taste of Naija” encapsulates the essence of this campaign. It signifies more than just flavor, it represents identity, pride, and a commitment to locally made excellence.

‎In the end, Erisco’s campaign is a masterclass in brand storytelling, blending patriotism, cultural appreciation, and a commitment to quality. 

By aligning with what truly matters to Nigerian consumers; good food, health, and national pride. Erisco Foods is not just selling tomato paste; it is strengthening its emotional connection with its audience. This is more than marketing. It’s a movement.

‎A movement that reminds Nigerians: The best ingredients for our meals, our health, and our nation’s future are right here at home.